Public Relations and Advertising Major has achieved the accreditation and was the first in the Greater China region to have won the recognition from the International Advertising Association (IAA), one of the world’s most influential organisations in the advertising industry. The Public Relations and Advertising Major was awarded the recognition through the second accreditation by IAA in 2013. Graduates from this Major will be awarded the IAA’s Diploma in Marketing Communications, in addition to the Bachelor of Social Sciences (Hons) in Communication.